entrepreneurial fuel @ SDSU
Global Leader in Entrepreneurship
Global Leader in Entrepreneurship
SUMMER INTERNSHIPS!!! 04/20/2011
Looking for a summer job? The EMC has paid internships with incredible growing companies. Check it out at: http://emc.sdsu.edu/programs/Internships/ or email Adrienne at AWhite@emc.sdsu.edu!
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Get Connected to other Entrepreneurial Students at SDSU
Find the Student Teammate You're Looking For!
The EMC’s mission on this campus is to support all students from SDSU’s seven colleges who believe they are ultimately on a mission to creating a new product, service or company. The purpose for this top portion of the EMC Blog is to allow students to look for other students in another college on the campus. We have listed a couple of examples of a typical post you might write below:
Engineering Student Looking for Business Marketing Major: I am an engineering student who is working on a CleanTech solution and am looking for a sharp marketing student from the College of Business. If you are interested in CleanTech and would like to explore creating a new product with me, then contact me at
cleantech@gmail.com
Computer Science Major Looking for Finance Major: Hey, I am a computer science grad working on an iPhone app and need some financial modeling advice. If you would like to help me, contact me at tom@rohan.sdsu.edu
Engineering Student Looking for Business Marketing Major: I am an engineering student who is working on a CleanTech solution and am looking for a sharp marketing student from the College of Business. If you are interested in CleanTech and would like to explore creating a new product with me, then contact me at
cleantech@gmail.com
Computer Science Major Looking for Finance Major: Hey, I am a computer science grad working on an iPhone app and need some financial modeling advice. If you would like to help me, contact me at tom@rohan.sdsu.edu
Whats in a Name? Plenty.
Whats in a name?
Article by: Bernhard Schroeder
A few weeks ago, I sat in a room with nine CEO’s as part of our Emerging Growth Workshop, a program dedicated to helping start-up companies. Someone asked about the value of a company name and I realized that many of the CEO’s in the room really did not fully under stand the implications that a name can have. What is the impact of a company name? Will some companies benefit more greatly from a strategic naming process? Could a descriptive or generic name suffice?
These are an interesting set of questions and let’s agree that if your company doesn't deliver a high quality product, your name won't matter. But after 16 years running a marketing agency and a few more as a Chief Marketing Officer, here is my point of view: In an age of overwhelming choices, a company needs to take advantage of every opportunity to differentiate itself from others in the marketplace. Considering this, a good name can be very important.
A few weeks ago, I sat in a room with nine CEO’s as part of our Emerging Growth Workshop, a program dedicated to helping start-up companies. Someone asked about the value of a company name and I realized that many of the CEO’s in the room really did not fully under stand the implications that a name can have. What is the impact of a company name? Will some companies benefit more greatly from a strategic naming process? Could a descriptive or generic name suffice?
These are an interesting set of questions and let’s agree that if your company doesn't deliver a high quality product, your name won't matter. But after 16 years running a marketing agency and a few more as a Chief Marketing Officer, here is my point of view: In an age of overwhelming choices, a company needs to take advantage of every opportunity to differentiate itself from others in the marketplace. Considering this, a good name can be very important.
To Start or Not to Start…. That is the Question
A quick comparison between the bootstrapping and deep pocket – fast burn strategies on
how to start a business
Article by:Sprigley Allan
Every year, over eight million entrepreneurs start businesses in the United States alone. Each one of these businesses needs an energetic entrepreneur, a tremendous amount of work, and a great idea but what they may not need is money. In the world of entrepreneurship, there are two potential approaches on the best way to finance a start-up. These are the bootstrap and the deep pocket – fast burn strategies.
Bootstrapping is for the entrepreneur that wants to spend as little money as possible to launch his/her venture quickly to see if the market exists for their product. This is a direct opposite of the deep pocket – fast burn strategy. This strategy is essential for companies that require large sums of money to be initially invested product marketing, advertising and product research and development before the product even reaches the market.
Bootstrapping is for the entrepreneur that wants to spend as little money as possible to launch his/her venture quickly to see if the market exists for their product. This is a direct opposite of the deep pocket – fast burn strategy. This strategy is essential for companies that require large sums of money to be initially invested product marketing, advertising and product research and development before the product even reaches the market.
